I’ve probably gone through hundreds of gallons of milk in my life and somehow never once paid attention to this little circle on the side of the jug.

That little circle gives the plastic a specific area where that movement can occur.

And once you know that, the whole thing suddenly looks completely different.

You’re no longer looking at a meaningless circle.

You’re looking at a tiny piece of packaging engineering.


And Now I Can’t Stop Looking at Them

This is the dangerous part about learning something like this.

Because now every milk jug is going to become an investigation.

You walk into the grocery store.

You see the milk section.

Before, you would have grabbed your usual