I’ve probably gone through hundreds of gallons of milk in my life and somehow never once paid attention to this little circle on the side of the jug.

be strong enough.

It needs to be flexible enough.

It needs to protect the contents.

And it needs to be inexpensive enough to manufacture at enormous scale.

That little circle is one tiny part of that bigger design.

Something that looks completely insignificant can actually have a job.


And Now I Feel Slightly Betrayed

Because why didn’t anyone tell me?

I’ve been buying milk for years.

I’ve stood in grocery store aisles surrounded by these things.

I’ve opened refrigerator doors and stared directly at them.

I’ve poured milk while half