I’ve probably gone through hundreds of gallons of milk in my life and somehow never once paid attention to this little circle on the side of the jug.

under pressure?

How had I gone through so much milk in my life without ever noticing this?


It’s One of Those Things You See Without Seeing

This is what gets me about ordinary objects.

There are things sitting around us every single day that our brains completely ignore.

You can look at something a thousand times without actually seeing it.

Your brain recognizes the object and decides it already understands it.

Milk jug.

Got it.

Nothing else required.

You don’t inspect the handle.

You don’t examine the plastic.

You don’t